The updated Caesars game plan for its resorts along the Las Vegas Strip corridor involves a blend of advanced technology, more entertainment and additional food and beverage offerings.
Caesars CEO Mark Frissora touched on each of these segments during his discussion Thiursday of first quarter results and plans for the remainder of the year.
“Last year,” he said, “we introduced self-service check-in kiosks at three hotels in Las Vegas to expedite the guest arrival process. As a result of positive customer reviews and reduced check-in times, we are planning to deploy additional kiosks to another five properties later this year.”
Beyond the thousands of revitalized rooms, the company is also investing in other hospitality channels such as entertainment to ensure its properties remain a preferred destination in Las Vegas.
“Entertainment revenue was a contributor to our performance in the first quarter,” he said. “With the launch of new residencies with Jennifer Lopez and Lionel Richie as well as extensions with Britney Spears and Pitbull, we have increased the number of shows at Planet Hollywood by around 30% in 2016 compared to the last year. We continue to explore options to diversify and enhance our Las Vegas entertainment lineup in ways which will appeal to guests of all age groups in taste.”
And that brought him to a discussion of new food and beverage outlets.
“Along with entertainment investments, we continually evaluate and refresh our food and beverage offerings. In March, we opened the Montecristo Cigar Bar at Caesars Palace offering guests premium cigars, food, cocktails and spirits in a contemporary space.”
Most recently, Caesars announced that In-N-Out Burger will become one of the new dining outlets opening at the LINQ Promenade later this fall. We believe it will rapidly become a popular choice for loyal In-N-Out fans as well as first-time visitors who are looking for a high-quality quick dining experience.
Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: .