Since its opening six months ago, the Harrah’s Atlantic City Waterfront Conference Center has nearly doubled its booked meetings and conventions through 2019 and expects to bring nearly 300,000 conference attendees to Atlantic City.
Total room nights booked are currently at almost 200,000 – up from 140,000 in September 2015.
“We are seeing organizations that typically book in convention destinations like Orlando and Las Vegas now considering and coming to Atlantic City,” said Jim Wood, president and CEO of Meet AC. “This validates the center as not only a major player in the Northeast, but in the national meetings business.”
In addition to new business, several companies are already rebooking after holding their first conference in Atlantic City in 2015. The center is responding to this high demand by continuing to evolve and expand its offerings, which includes the recent additions of an executive boardroom and a Business Center.
“In a short period of time, the Center has accomplished more than we ever hoped for when we first opened the doors,” said Michael Massari, Caesars Entertainment’s Senior Vice President of National Meetings and Events. “This facility has finally given meeting planners an option in the Northeast with the large space, flexibility and functionality necessary to elevate the quality of their meetings. It has filled a void in the market and put Atlantic City on the map as a premier destination for meetings and conventions.”
Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: .