Internet win surges in Atlantic City

Atlantic CityThere’s good news for Atlantic City casinos in the state’s most recent revenue report that showed total win for May was relatively flat for the month of May at $219.8 million, six-tenths of one percent less than the same month a year ago, according to the Division of Gaming Enforcement.

The total for May 2015 was $221.1 million, a month when there were two more weekend days than there were in May this year. Weekends have always been the best days of the week for casinos on the Boardwalk and in the city’s marina  area.

As for the good news, Internet gaming win continued to show double digit increases, surging 32.6 percent during May to 16.5 percent.

Looking at the performance of the Borgata, which will soon be totally owned by MGM Resorts, you’d never know there was a citywide decrease. The Borgata’s casino win during May was up 16. percent during May to $61 million compared to $52.2 million during the same period a year ago.

The May table game win in the bricks and mortar casinos increased to $53.95 million million during May from last May’s $ 51. 6 2 million. The slot machine win decreased this may to $149.34 million  from $156.99 million.

No other casino came close to equaling the performance of Borgata, which has been operated by MGM’s 50 percent partner Boyd Gaming since its 2003 opening.

Six of the eight casinos posted decreases  during May. The only other increase was at Bally’s where revenue was up a slight 0.2 percent to $18.2 million.

“There’s probably more optimism in place than at some of the other properties,” said a veteran observer of the New Jersey casino business. “MGM has the marketing tools, like its database, to keep Borgata at the top of the heap there, not like some of the other properties that are acting like they expect the sky to fall on them depending on the outcome of the November vote.”

New Jersey voters will decide in November whether they want to approve the building of two additional casinos in the northern part of the state near New York

Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: 

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