London casino hopes to lure Asian players

London casino hopes to lure Asian playersMarketing plans aimed at attracting Asian gamblers continue to unfold at casinos around the world.

Landing International Development Ltd. has scheduled a special April 27 meeting to get shareholder approval for the acquisition of Les Ambassadeurs Club and Casino, a high-end operation in London.

Landing International said in December it had a deal worth $192.7 million) to acquire all the shares in the company controlling Les Ambassadeurs.

Les Ambassadeurs will continue to expand and focus on the Chinese markets for high rollers. In 2015, 50.3 percent of the club’s customer base was from Asia, according to the filing.

Landing International said it expected more favorable returns from Asian high rollers despite potential higher risks. In addition, the firm said the risk of debt recovery would be manageable and reduced through implementation of quality credit control measurements.

Les Ambassadeurs Club and Casino currently operates 45 gaming tables offering a variety of games, including roulette, baccarat, blackjack and three-card poker.

Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: .

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