Penn expands role in social gaming

Penn expands role in social gamingPenn National Gaming is pushing its way into the world of social gaming with the creation of Hollywood Slots, which incorporates “entertaining elements” of Penn’s Hollywood brand.

Chris Sheffield, Senior Vice President and Managing Director of I-Gaming for Penn, said in a press release, “The launch of the Hollywood Slots social casino game is an important component of Penn National’s I-Gaming strategy to acquire new customers through online engagement, while presenting new opportunities to interact with existing customers.

Users collect free bonuses on the “Hollywood movie backlots,” invite their friends to play using Facebook, and compete in tournaments. Players’ virtual hostess, “Holly,” guides them to complete quests, earn stars and unlock new games.

The launch of Hollywood Slots expands Penn National’s presence in the social casino marketplace, providing players with a “world class suite of mobile games” that enable increased marketing and loyalty interactions through anytime, anywhere social casino games available for any screen.

Phil Hevener has been writing about the Nevada gaming business for more than 30 years. Email: .

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